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Location marketing goes plug-and-play with Local Logic’s latest

USA Real Estate News-Inman - Wed, 2024-03-06 08:00
Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called NeighborhoodWrap, delivered via APIs and SDKs.

Elephant in the room: What execs revealed about commissions in Q4

USA Real Estate News-Inman - Wed, 2024-03-06 05:00
In the wake of legal settlements in two of the largest commission lawsuits, RE/MAX and Anywhere revealed their paths forward to investors in Q4 earnings calls last month. Intel reads the tea leaves.

Howard Hanna dismissed from mother of all commission suits

USA Real Estate News-Inman - Wed, 2024-03-06 05:00
Howard Hanna had been one of several defendants in a case known as Batton 2, which was brought by homebuyers and has a much larger scope than some better-known cases.

5 master-your-market steps to effective real estate branding

USA Real Estate News-Inman - Wed, 2024-03-06 04:00
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity.

Tell us about the worst real estate marketing you’ve ever seen: Pulse

USA Real Estate News-Inman - Wed, 2024-03-06 04:00
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?

Want to quit listing appointments? Try this pre-screening strategy

USA Real Estate News-Inman - Wed, 2024-03-06 04:00
Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here's how she susses out which clients truly want to work with her.

Forget instant gratification. Compound small changes instead

USA Real Estate News-Inman - Wed, 2024-03-06 04:00
We are used to hearing the word “compounding” in relationship to finances. Here, Inman contributor Carl Medford couples compounding with business habits to set in motion long-term results that can dramatically transform your business and your personal life. 
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